Don’t let your images hamper your business.

If your business exists in a crowded market and you’re looking to stand out, then commercial product photography is the key to getting noticed, securing sales, and carving out dominance.

That is the advice of professional photographer Cherry Beesley of Simply C Photography who recently had the pleasure of working with luxury gift hamper creators Crowleys of Suffolk and is keen to encourage local businesses to invest in professional photography to showcase their wares, “there are no shortage of businesses selling online” Cherry explains, “particularly now as people have taken the opportunity to launch their lockdown businesses. But the real question is, how do you stand out from the crowd?”

“Working with Crowleys was fantastic because they are selling such quality, but no matter how amazing the hamper’s contents are, or how tasty those treats may be, how do you get all that to jump out of a smartphone screen, and make someone click ‘buy now’?”

As a pro photographer with a background in interior design Cherry has gained extra insight in making a clients products look as desirable as possible, “I learned the importance of creating an atmosphere by understanding how objects could be placed, to provide a certain feel. Those skills have been Simply invaluable throughout my photography career. They’ve helped me create images that put thousands on the asking prices of houses. For my hamper client in particular, they were put to use in making the contents of those gift boxes look as tasty and tempting as they actually were in real life”.

Cherry’s other tips for a productive photoshoot include:

Find the story: Set up an image that engages an emotion. In this case, desire. An unwrapped treat here, a tantalising glimpse of soap there. The story those images tell really is all in the careful placement of the objects.

Capture the story: When it comes to online selling, particularly of tactile or edible products, it’s easy to feel like you’re at a disadvantage. After all, in a shop, people would be free to handle things, smell them, envision how they would fit into their life, before making their buying choice.

However, I don’t believe that is necessarily a disadvantage. In a shop, people can also be dissuaded from buying, distracted by other shiny objects, and let’s face it, put off when they see the reality of the plastic wrapped product behind all the marketing.

Tell the story: Online, using professional product photography, you get to retain total control of how your product looks to your customer. You get to pose your items. And with the right natural light, and candid images, particularly if you get a few angles, you can invoke the customer’s own senses, and memories, to build desire. A great product image can make mouths water, generate longing, and draw that credit card out of their pocket.

“It’s not magic, but it certainly feels like it, especially when sales start to rise”.

If you are looking to stand out in a crowded marketplace contact Cherry at Simply C Photography on 07775 851827.