Contributed by Simply C Photography
2/09/2021 - Simply C Photography
As the Autumn arrives professional photographer Cherry Beesley of Simply C Photography is encouraging businesses to think about refreshing their business images and stretch their creativity when it comes to capturing their brand.
“I have recently been working with local company ‘Snag Wise Ltd’, a professional snagging company based in Ipswich” Cherry explains, “Whenever I am preparing for a photoshoot with a prospective client, my initial priority is the pre-shoot planning and research”.
Even before Cherry has packed her bags for the day, she will have gathered as much information as possible about the company, their people and their ethics; creating notes and ideas about the shots that she believes will best represent the business.
“Most importantly, I will have a clear idea about the images the business has previously used, and what they are wanting to achieve by commissioning new ones. Maybe the current images aren’t working hard enough to represent their business? Or maybe they are starting from scratch”
For the Snagwise shoot it soon became clear that Cherry would have to think ‘outside of the box’ and focus on the very people focused nature of the business, highlighting the idea that ‘people buy people’.
“After my initial conversations with owner Jake the obvious idea was to plan a shoot that could capture some of the inspection results and the defects they have found whilst onsite – after all, this would demonstrate the ‘product’ they were selling. However, they already have lots of interesting images on their website and I do believe that my photographs should say something about the people behind the business”.
Cherry decided that their images should take people behind the scenes, give a human element to the Snag Wise team and demonstrate the tools of their trade.
“Because their clients are trusting them to make sure they thoroughly assess their homes, images that delve further behind the scenes can help to build these feelings in the very early stages of a working relationship”.
“This was such an unusual client to work with” Cherry concludes, “but it was a great challenge and just goes to show that, with a little thought and pre-planning, any business can be photogenic, and every brand can be represented through the power of images”.
If you are looking to refresh your business images or find a new way to present your brand contact Simply C Photography for further information. Tel: 07775 851827 email@example.com
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