Contributed by Simply C Photography
28/03/2019 - Simply C Photography
Most businesses’ products and services change over time, which means it’s important for every company owner to regularly review their product photography to see whether it’s still accurately representing the products, the company and the brand. Here, Cherry Beesley from Simply C Photography shows how it’s easy to keep your images up to date.
If the very nature of your product range means your stock changes regularly, how do you ensure the photography you use on your marketing materials reflects where you are now? If you sell something that changes with the seasons, like jewellery or clothes for example, you need to update your product or lifestyle photography regularly, otherwise, you may find yourself falling out of fashion.
Thankfully, that’s where I can help. Here’s a case study that shows how easy it can be.
Cake & Catwalk – Lynn, who owns and runs the Boutique, has a great eye for the latest designer-led clothing, jewellery, scarves and bags. She scouts out great bits and pieces by designers and offers up these fabulous fashion finds for a reasonable price.
Buying in stock on a regular basis is great for her customers, but the clock is ticking to show them off, before they’re no longer the hot new items on the market. The Cake & Catwalk team need strong commercial images they can use to catch people’s eye as they browse the website, scroll through social media, or walk past the Boutique.
The Simply C solution
Every few months I visit Cake & Catwalk to capture a small series of fresh lifestyle images of the latest stock for their ever-growing portfolio of offerings. As the new season’s haul comes in, I’m already there, finding ways to bring their product photography to life. That means they’ve got plenty of ‘hot off the press’ images to use as soon as their stock is there to be sold. They can quickly get their marketing channels filled with enticing lifestyle imagery.
The commercial goal is simple, and that’s to create interest. It’s about bringing people into the shop or to the website, whether they’ve seen something they like online, in the latest local Suffolk magazine that I have photographed, or are literally passing by and are taken by the photography on display in the window. Browsers become buyers, and that’s the power of commercial photography.
Regular commercial photography for you
No matter what you sell, if the stock you sell regularly changes, then that means your photography will date quickly. Why risk giving the impression that you’re out of touch, when you could be investing in regular commercial photography? As a Suffolk-based commercial and lifestyle photographer I can help you create the buzz and ensure everyone knows that you’re right up-to-date. And that’s a great way to stay ahead of the competition.
Do you need regular images of your new products? Call 07775 851827 or email Simply C Photography to find out more.
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