Simply C Photography on the delights of capturing delicious images for Honey and Harvey

High street café culture has continued to boom and, according to the Coffee Society, 80% of people who visit coffee shops are doing so at least once a week, whilst 16% of us visit daily. In the UK, we are drinking 95 million cups of coffee each day.

New coffee shops launch almost every day, and that means constant competition. Business owners need to think smart to attract and retain their customers. And it is often the extra’s, such as offering unique and tasty blends of coffee, creating the right atmosphere, and a good selection of cakes and bakes, that can really help boost sales and make a business thrive.

One coffee vendor who has refined their offering as a complete coffee lover experience is Woodbridge based independent speciality coffee shop and brunch spot Honey and Harvey (H+H)

Established in 2011 H+H has prided itself in serving fantastic locally sourced produce, homemade bakes alongside lovingly crafted specialty coffee.

As part of their growth plan the Suffolk based business have commissioned local Professional Commercial Photographer Simply C to create a portfolio of consistent images for use across their marketing. Identifying that strong, professional photography can help customers decide whether or not to visit an establishment or try a dish or beverage.

“They are a multiple award-winning company with a huge passion for great local ingredients bringing great flavours to the people of Suffolk – and I am delighted that my images can play a part in their future”, explains photographer Cherry Beesley, “I am also delighted that these shoots have been an opportunity to indulge my love for interiors, commercial branding, and food shoots all in one!”

As a part of the brief Cherry has spent time photographing in their Woodbridge and Melton shops.

“With their distinct black and gold coloured signage and beautiful ‘boutique’ style interiors, they make a fantastic backdrop for photographs” Cherry continues, “the colour themes and inspiring logo are a key part of their brand, and it is important that this is frequently reinforced through their photographs to support their visual identity”.

“This visual identity lets customers know that it is Honey and Harvey immediately, and is one of the key benefits of using Simply C for your professional photography.  I understand how to reference a brand using subtle cues – ensuring the brain retains information even if you’re not consciously trying to”.

“Commercial images need to work hard. They have a job to do, customers to attract, a product to sell and a brand to convey” Cherry explains, “Photographs trigger an emotional response, and gastronomic photography is no different.  Their function should be to draw the customers’ attention, whet their appetite, and trigger visual hunger”.

“A great photograph is never a fluke.  Details like composition, lighting, and styling, is why the final image is more effective than words.  A photo is universal, it doesn’t need a caption or description for it to speak volumes”.

Cherry is keen to impress upon people that a professional photo shoot should leave you with images that can be used again and again in several places, for websites, printed literature or your social media, “Being able to use your images in more than one scenario you are reinforcing your brand and reminding customers about who you are and what you can do for them, repeatedly”.

Honey + Harvey is opening a third shop in Ipswich soon and Simply C cant wait to capture some more tasty images for the next instalment of this successful local business.

If your business would benefit from a portfolio of professional images contact Cherry at Simply C Photography today Tel: 07775 851827