Paddy & Scott’s new Nitro Coffee bursts onto the Energy Drink scene

Suffolk-based coffee impresarios, Paddy & Scott’s new Nitro Coffee could disrupt the Red Bull dominated energy drink market place.

Traditional energy drink companies are facing tough challenges over the next couple of years with sugar taxes and potential plain consumer packing, similar to cigarettes.

Enter Paddy & Scott’s new Nitro Cold Brew Coffee… a slow brewed cold black coffee infused with nitrous gas: “It’s naturally sweet and has a mouth feel similar to Guinness” says Founder and CEO of Paddy & Scott’s, Scott Russell.

He continues: “It’s incredibly refreshing and has all the health benefits associated with fresh brewed coffee but with a kick – as the nitrogen delivers the caffeine into the bloodstream quicker. More importantly it has zero calories and no sugar. We’ve discovered a way to produce Paddy & Scott’s Nitro Cold Brew Coffee in large quantities, whilst retaining its character; allowing us to rapidly distribute across the UK with future exports on the cards”.

Nitro coffee is not a new idea, it’s already a firmly established, albeit a niche product in the independent coffee sector in the UK, USA, and Australia. Usually served in coffee shops using a traditional under counter keg system, and just like craft beer.

The product will initially be made under licence in London but Scott is in discussion with the LEP to consider creating a canning facility here in Suffolk.  There’s even talk of using the coffee harvested from the Paddy and Scott’s farm in Kenya for a limited edition run.

Trade routes are firmly established and ready for this new product as Paddy & Scott’s already produces over 50,000 cups of coffee per day for hotels, restaurants and corporate HQs across the UK, including Google and Barclays Bank, and exports coffee to Hong Kong and Shanghai.

“This is a multi-billion dollar worldwide marketplace with no dominant brand in this disruptive sector. So we’ve got it all to play for,” says Scott.

Paddy & Scott’s will kick off production in Feb 2018 for the first trial run of 10,000 cans in the UK, and should be in full production by the Summer.