Commercial Photography: A natural light case study
Cherry Beesley from Simply C Photography discusses a recent project she was involved in at Blackstone Kitchens in Colchester, Essex. Cherry was asked to photograph the newly opened showroom, using only natural light…
All of Blackstone’s kitchens are made from real wood, making authenticity a key aspect of their brand. This is something that natural lighting can add in abundance.
I have previously written about the importance of natural light, highlighting just how well it can help to bring a level of authenticity to a photo shoot. To help Blackstone Kitchens achieve this, I headed down to their showroom late-morning to ensure I caught the best of the day’s light, avoiding the need for any studio lighting.
Focusing on detail and quality of the product was the aim of the shoot, along with capturing Blackstone’s range candidly and naturally, which enables potential buyers to visualise one of their kitchens in their own home!
I’ve chosen a selection of images captured for their company website below, which demonstrate the results of shooting with natural light. The stand-out aged brass handles give their kitchens a beautiful finish – picked out perfectly by natural light, and the work surfaces really shine thanks to the light bouncing off the walls and cabinets too – creating an almost ethereal vibe.
Colour choices are so important when it comes to kitchens, and to showcase the complimentary colours as they were intended, it is important to avoid the distortion that can come with artificial lighting.
On close ups, using natural light rather than artificial lighting avoids any distracting contrasts when it comes to light and shadow – allowing potential buyers to visualise reality.
I hope you have enjoyed this little insight into the work recently completed for Blackstone Kitchens – it really is such a delight to work with high quality products such as this, a joy to photograph.
For creative, candid photography that enables your brand or product to stand out from the rest, contact Cherry today. You can also call her on 07775 851827.