Staycation images that will get guests booking

For many people a ‘staycation’ is on the cards for 2021 and hotels, B&Bs and holiday homes are booking up fast with millions of people browsing the internet looking for somewhere to stay in the UK. The recent ‘Research Without Barriers’ report commissioned by The Cumberland, found that 68% of travellers questioned were prioritising a British staycation due to fears of being stranded abroad.

Suffolk based photographer Cherry Beesley of Simply C Photography has been working with local holiday property owners to make sure that their imagery is fresh and relevant. She believes that getting the right photographs can be key to filling dates for the coming year.

“The best way to communicate that in your online staycation listing is through your photography” Cherry explains, “I approach marketing photography with a commercial mindset. It’s important to understand what an image needs to achieve to stand out from the hundreds of other listings vying for people’s attention”.

“There isn’t a lot of good to come out of the Coronavirus, but the billions of pounds forecast to be spent on local holidays this year could offer a silver lining to many small businesses” Cherry continues, “I believe that Suffolk deserves its cut of the money as much as anywhere on the South Coast. And, to attract the tourists, we Simply need to show what we have to offer at its best”

“I’ve never made a secret of my love of Suffolk. I’ve lived here for many years with my family and I hold this county dear to my heart. We live in one of the most picturesque places in the UK… it truly has everything. Beautiful beaches, amazing market towns and plenty of rolling countryside”

Cherry gives her tips for putting your accommodation in the picture:-

Pick your best features. Take some time to think about how you can present your property in the best way and which features to focus on. A professional photographer can really help to prepare your images and emphasise the positives of the rooms and facilities.

Check the guidelines. If you are advertising a property through popular sites such as Air BnB check their image requirements and make sure you get it right. In a busy market you don’t want to waste time on rejected listings.

Think about the outside… if your property is set in a beautiful garden or close to a photogenic area make sure that you share this in your images. If your property doesn’t have its own outside space then the local beach or woodland walks can still attract guests.

Get creative. It’s one thing to show interior shots of your holiday accommodation, but you also need to be able to elicit an emotional response, and offer a narrative using visual cues. What tells people more about your B&B or hotel? An empty bar seating area, or a dog sleeping by a roaring fireplace? Get your image right, and you’ll have people clicking the ‘book now’ icon and heading down the A12 before you know it!

Ready to put your staycation venue in the picture? Contact today on 07775 851827 or visit www.simplycphotography.co.uk