Paddy & Scott’s replace Starbucks as Marriott’s UK coffee supplier
28/06/2018 - Paddy & Scott's
Paddy & Scott’s, the regional coffee shop operator and wholesaler, has agreed a deal to open over 30 branded coffee shops in UK Marriott hotels.
The rollout, which is due to go live on 1 July, follows a three-week trial at the Leicester Marriott Hotel, where the
operator installed a “fully immersive branded Paddy & Scott’s experience” in the lounge.
The agreement will cover an initial 31 sites, with the possibility of further coffee lounges to be phased in across the
hotel group’s UK estate. The deal sees East Anglia based Paddy & Scott’s replace Starbucks as Marriott’s UK coffee supplier.
Paddy & Scott’s Brand Director, Jon Reed, explains: “Marriott are buying into a the Paddy & Scott’s experience, accessing our branding, training and campaigns, with the same coffee quality and experience you would enjoy at our coffee shops.
“They run it and manage as their own outlet, but we give them support, check the quality on a regular basis, and make sure their offering is ahead of the game in terms of consumer trends.”
The US multinational hotel group had been attracted by the coffee group’s British roots, and the fact Paddy & Scott’s has its own farm in Kenya, which gives staff a positive and engaging story to tell.
Reed added: “They want more provenance, to reconnect with the consumer. They are proud to be working with a British company with a strong message and pride in where they come from.”
Reed sees a huge opportunity to improve the coffee offer at hotel groups. “I like to say I’m on a mission to rid the world of boring hotel coffee. It’s a big part of why we exist. We are getting more and more approaches from non-coffee businesses looking to raise their game.”
Earlier this year Paddy & Scott’s unveiled their first university concession, at the University of Suffolk, which works
under a franchise similar model. The group has also signed a JV in the Middle East with the El-Sadek Investment Group LLC, to access the region’s hotel and restaurant market.
For more information or to contact Paddy & Scott’s visit their website.
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