Cruise Ready chooses Suffolk Digital for retail branding and print

Suffolk Digital were recently selected to be chosen to assist Lee and Sarah Hunt with the branding of their new specialist cruise shop, Cruise Ready, recently opened in New Street, Woodbridge, in the vacant Ipswich Building Society premises.

Cruise Ready opened its doors on the 11^th June and is seen as an innovation within the travel industry as a store that solely focuses on the growing popularity of cruising, both ocean and river cruises.

Having initially worked with Lee and Sarah when they opened Deben Travel in 2012, now an award winning Travel Agency, Suffolk Digital were delighted to be asked to help with the branding and promotional printing for this new venture.

Stuart Wade, MD of Suffolk Digital explains: “We were really pleased to work with Lee on this new project. Laura our graphic designer and I met with Lee to learn more about the new business. It’s really important when designing new branding to understand the business, its target market and core values.”

As well as the shop signage we designed many items of printed material including travel wallets, letterheads, posters and luggage labels.

Lee Hunt from Deben Travel added: “Stuart and the team at Suffolk Digital have played an huge part in the branding from our very beginning. Our clients regularly comment on the quality of the materials we use and from a business perspective Suffolk Digital are friendly, professional and great value.”

Clear and concise branding forms a really important part of a business’s marketing, creating a great brand:

• Enables brand recognition
• Helps to emotionally connect with customers
• Sets businesses apart from the competition
• Helps businesses to build trust with customers and suppliers
• Building a brand helps to grow the business.

Pictured The Cruise Ready marketing material and shop front designed and printed by Suffolk Digital.