Thinking about video for your 2021 Marketing Strategy? These are a must!

So we are in 2021 and video had its best year ever in 2020. This isn’t that surprising—video consumption has been trending positively for years, and the pandemic has overwhelmingly increased the amount of online video’s people watch.

For the data-driven minds out there, here are the findings that point to video’s success. (Source: Wyzowl)

• 85% of businesses used video as a marketing tool, up from 61% in 2016.
• 88% of video marketers reported video having a positive ROI, up from just 33% in 2015.
• 99% of current video marketers plan to continue using video next year, and 95% plan to increase or maintain their spending.

Now you have the facts, what kind of video should you be including in your marketing this year? Well here are our top 3 video recommendations, for you to include in your strategy this year:

1) Evergreen video content

If you don’t know what an “evergreen video” is, it is a type of video that is still relevant after 30 days. And since we don’t quite know what to expect from the business landscape over the next 12 months, your safest bet is to prioritize production that will last. Think of videos for your website like customer testimonials, explainer videos, about us videos or video business cards, and other content that will be relevant and accurate – even if 2021 doesn’t go as planned!

Due to their shelf life, it is a good idea to invest in this kind of video, especially if you are a healthcare provider or business that is working on adapting and keeping their marketing constant. These are the videos that you might want to outsource to a production company or otherwise invest in. This is not a hard sell, but it is fact. While some of the other options on this list are easy to accomplish in-house with ‘production” teams that have some experience, tread carefully as the increase in quality that you’ll notice by leaving it to the professionals can have a real impact on the video’s success. Remember these videos will reflect you as a company.

Here is an example of an about us video we created for Dart Design: https://youtu.be/SlE2xsMyBp0

2) Social Media video content

If you want to do it yourself then social media video content is often appropriate to tackle internally, even if you don’t have the skills to make the perfect content. This is because audiences on social media prefer authenticity above all else, so the quality of videos meant for a platform like Instagram, Tik Tok or LinkedIn can have a slightly lower-quality feel to them.

People want to see personality and feel like they understand the people behind the brand as well as the brand itself. Another great thing about social media viewer is that you can make loose content plans and take part in the latest trends or challenges that you see online. Perfect for a year like 2021, when you’re going to adapt and pivot a lot.

3) Livestream event content

During early 2021 we currently remain in restrictions, and it’s unlikely that we’ll see in-person events for a while. However, if your audience engages with events or conferences, you should consider incorporating Livestream events.

The key is to put real-time, thought, and budget into any virtual events this year. After all, how many times have you registered for a webinar, skipped the event itself, and then forgotten to watch the email recording that you told yourself you’d watch? So you have to think about how you can create something engaging for people to turn up to. Let me also suggest this is a great way for health, theatre, and arts organisations to bring their products to their audiences who would normally attend and event or show. A suggestion would be to partner with a production company for your Livestream to make sure you give your viewers a real experience and ensure quality.

2021 may be looking a little unclear at the moment, but that doesn’t have to mean you have to bury your head in the sand. Now is the time to take a look at your video options and get creative, assess your overall marketing, and make plans.

We are always happy to chat if you want to know more about the types of video that can help your business with a free consultation. Drop our award-winning producer, Remi Morrison a line on remi@red-cactusmedia.com

Remi Morrison, runs Red Cactus Media a video production company helping businesses and campaign in Suffolk and Essex increase sales and awareness through video content that inspires change

Follow Red Cactus Media on our socials @redcactus1 on Instagram and @RedCactus_Media on Twitter for more video tips.

Red Cactus Media video production company goes beyond simply providing services to becoming a true partner of the customers supporting their video and digital ambitions.

Written by Remi Morrison