Is Your Website Doing Enough For Your Small Business?
22/02/2021 - Market Maven
It seems fair to say that most small business owners didn’t found a company because they wanted to make a website. Small businesses run on passion, the belief that you have something great enough to take big risks and push incredibly hard to make it a success. While some entrepreneurs can seamlessly incorporate an online presence into their business plan, others find it a bit more of a challenge.
However, even the most technologically unsavvy of us have to admit that a strong website is an absolute necessity, especially in the current business climate. We’re all having to work twice as hard to make sure we stay afloat and making sure that your website is pushing your business forward will make a huge difference.
Make A Good First Impression
The old saying that you only have one chance to make a good first impression is doubly true when it comes to your website. With so much competition out there, you want to try and avoid potential customers simply bouncing away after they land so you need to make sure that it’s welcoming, that the layout is clean, and that it is easy to navigate.
You could also consider adding a chatbot plugin to engage website visitors and answer frequently asked questions to get them where they need to go more quickly.
Don’t Neglect SEO
Most small business owners will have a cursory idea of what SEO is and why it’s important, but right now when the landscape is so competitive, it’s not something that you leave at the bottom of your to-do list. Every piece of content on your website should be search engine optimised, from your welcome page and about us info to the blogs that shed a little more light on the services you provide. SEO is particularly important for small businesses that rely on local searches, as good, optimised content will make sure that you are pushed towards the top of Google’s search rankings. For more information about just how vital local SEO is, and why you can’t afford to neglect it, you can learn more here. Market Maven breaks down the essentials, including a case study with local marketing agency PWD.
Remember To Make It Personal
Anyone who has kept a small business running over the course of the Coronavirus pandemic will have seen just how important maintaining those positive customer relations are. We have needed to keep our customers and clients updated on everything from openings and closures to how we’re following COVID-19 guidelines and protocols, and businesses which have that positive interaction with their audience have been rewarded with loyalty and support.
If you’re not sure if your website is communicating in the way you want it to, consider adding some content detailing everything that you have had to do as a business to stay afloat in these trying times. Add some customer testimonials to show that you are a company that cares about customer satisfaction and delivering on your promises. Show support for other local businesses and charitable endeavours to remind your customers and clients that you are a part of your local community.
Do you want to make sure your website is doing enough for your business? Visit the Market Maven website for more information
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