Contributed by Unity Online
26/03/2020 - Unity Online
Chancellor of the Exchequer, Rishi Sunak, described the coronavirus pandemic as a nationwide “economic emergency” and acknowledged that businesses large and small had not “faced an economic challenge of this size in the peacetime era”.
As growing numbers of businesses are forced to close their doors as part of self-isolation regimes designed to protect society’s most vulnerable from the threat of COVID-19, it’s more important than ever for businesses of all shapes and sizes to have an online presence.
While the commercial impact of reduced physical footfall is certain to be damaging for many businesses, those that can operate and sell their goods or services online are well-placed to benefit from shifts in consumer behaviour in the coming weeks and months.
That’s why it’s more important than ever for businesses to be agile and allocate time and energy into digital marketing to help maintain a sense of normality and give your brand a competitive edge over fellow retailers that may be slower to react online.
The huge benefit of digital marketing is that it is wholly measurable. Business owners can obtain a very detailed overview of their return on investment (ROI), determining the digital channels that generate the highest number and the best quality of leads – making every penny count.
Whether you are a landscaping business, an electrical wholesaler or an accountancy firm, organic search marketing is important to build a brand, develop trust and advocacy from regionalised and localised consumers and cement your business as an expert in its field. Search marketing is a long game. Now more than ever, it’s crucial to stay the course and ensure your website is optimised for relevant traffic that still needs you.
The issue for many small businesses is that they simply don’t have an accurate benchmark of their online visibility and presence, compared with other local or regional competitors.
Benefit from free audits of your business’ online visibility
Unity Online are committed to providing businesses with free audits of their website’s search marketing performance and visibility. For time-poor business owners, their audits can provide a clear overview of how your website is performing in the major search engines, pinpointing key areas for improvement that could be the difference in these troubled times.
The comprehensive search engine optimisation (SEO) audits are undertaken online, with no physical contact necessary with the team of digital consultants. They are ready and waiting to assess the following search metrics for your business:
In the face of adversity, Unity Online implores businesses to take a different digital path with their qualified team of in-house digital specialists.
To arrange your business’ free SEO audit, get in touch with Unity Online today and they will do the rest.
All articles on this news site are submitted by registered contributors of SuffolkWire. Find out how to subscribe and submit your stories here »