East Anglia’s Children’s Hospices (EACH) recently launched a groundbreaking awareness campaign, titled “I Wish You Knew…” which has been hailed an outstanding success for its remarkable success in shedding light on the realities of children’s hospice services. By collaborating directly with families who rely on their services, EACH has fostered a platform for authentic and compelling narratives that challenge preconceived notions and educate the public about the critical support hospices provide.
Breaking myths and building understanding
The campaign’s innovative approach involved inviting families to share their insights by completing the phrase “I wish you knew…”. This call to action yielded a treasure trove of poignant and thought-provoking responses, which were then showcased on the charity’s website. To maximise impact, EACH also disseminated these messages across social media platforms over a three-week period, sparking widespread engagement and dialogue.
Addressing a range of topics from bereavement and accessibility issues in public spaces to interactions with parents following the loss of a child, the campaign succeeded in not only raising awareness but also in fostering a sense of community among participants. Lois Livoti, EACH’s Senior Digital Communications Coordinator, emphasised the uniqueness of the campaign, stating, “It wasn’t a fundraising campaign… However, as an awareness campaign, we’re confident it had a significant impact, gave families a space to talk and opened people’s eyes about the realities of children’s hospice services.”
Engaging communities and media
Feedback from the initiative has been overwhelmingly positive, with parents expressing gratitude for the opportunity to share their stories and engage in meaningful conversations with others facing similar challenges. The campaign’s vital role in giving a voice to these families has been highlighted, transforming whispers into dialogues that resonate throughout communities.
The initiative has also attracted attention from local media, with coverage including reports and interviews on major outlets such as BBC Look East and ITV News Anglia. This media engagement has played a crucial role in amplifying the campaign’s messages and reaching a wider audience, sparking curiosity and encouraging individuals to seek more information.
EACH’s comprehensive services
In addition to the digital campaign, EACH has been proactive in spreading awareness through traditional means, such as displaying posters and flyers in its hospices. The organisation’s commitment to providing a holistic range of services for both bereaved and non-bereaved families is evident. From expert nursing care, symptom management, and family activities to bereavement support and practical assistance at home, EACH continues to be a pillar of support for families during their most challenging times.
EACH’s range of services is comprehensive, for both bereaved and non-bereaved families. It includes expert nursing care and short breaks, symptom management nursing, family activities and events, physical therapies, wellbeing, care at end of life, bereavement support and practical help in the family home.
