Communications design agency Spring shortlisted for Design Week poster award

Spring has been shortlisted in the poster category of the prestigious, national Design Week awards for a living poster for Circus Hassani.  Their work is shortlisted alongside some big campaigns including Eleven, Inc.’s Be Bold for Change poster in aid of International Women’s Day and Valenstein and Fatt’s ‘Smoke Alarms for Duracell’.

The poster is an ever-moving 3D scene showing Hassani’s stars performing on and around Southwold’s best-loved buildings.

George Bennett, Senior Designer explains: “The poster is meticulously crafted in delicate layers of hand-drawn and digitally enhanced images. We paper-cut every one of them by hand, then mounted each to its own laser-cut layer of plywood. We also laser-cut every individual letter from wood and acrylic to add depth of texture.

“The typographic style is an evolution of 20^th century circus poster traditions, drawing in a unique blend to give Circus Hassani their own special character. Between each layer, a strip of LED lights echoes the lighting inside the Big Top, and adds shadow, movement and depth to the finished poster.

“Finally we framed the action to deliver the facts – opening times, ticket prices, partners and sponsors – because form is nothing without function.”

The Living Poster can be wall-mounted or placed on a stand. While the circus was in Southwold last summer, the living poster toured the town to promote the circus.