Contributed by Red Cactus Media
26/06/2019 - Red Cactus Media
Red Cactus Media is a dynamic company with a specialism in video production. They offer a range of services to suit any budget, and take great pride in offering a tailored and personalised service to each client.
Here, Creative Director and Founder of Red Cactus, Remi Morrison, explains how a creatively produced video can make all the difference to your marketing strategy:
So we’re halfway through 2019 and you’re thinking how can I grow my brand, business or just get out there more? Well, one way is a video. Every year, video content continues to grow, and in 2019, video content is dominating the market. You’ve heard the stats and if you haven’t, here it is: in 2020 80% of what we consume online will soon be video content, especially live videos. Having always been popular on YouTube, the video trend has now taken over Facebook and Instagram, to the point where we are now notified if someone is going live.
Video is arguably the most entertaining and addicting form of content online. In fact, according to Google, half of 18-to-34-year-old YouTube subscribers would stop what they’re doing to watch a new video by their favourite creator. That’s a lot of potential people to engage with.
So what can you do to ‘up your video game’ in 2019? Here are my top three tips to get you started and get you some smoking hot content!
Start a Vlog
Vlogging is huge on YouTube. Vloggers film multiple aspects of their daily lives covering everything, so don’t hold yourself back! Topics can range from preparing breakfast, hair and beauty tips through to product demos or exercise regimes.
“Why do a Vlog?” you ask. Well, vlogging gives your viewers a peek into your life and can help you form a better connection with them. Also, the best vlogs add value to their audience’s lives. People don’t want to be sold an item, they want to learn something and, if they buy something from you, all the better!
Take a look at someone like Gary Vaynerchuk, a successful vlogger via his YouTube channel, with almost two million subscribers. Gary’s videos are a mix of vlogging behind-the-scenes of his daily life and dishing out valuable business advice.
Vlogging is a great way to grow your audience and your brand/business since it’s so affordable. Technically, all you need is your smartphone, editing software and a YouTube channel. Stay tuned for Vlogs from Red Cactus Media via YouTube for more information.
Do a Live video
Everyone’s gone live, you’ve heard of Instagram Live, Facebook Live and live streaming on other platforms like Youtube and Twitch, live video for business will become even bigger in 2019. How many times have you stopped to watch your fave celeb doing a live video? So why not do one yourself?
With live video, your viewers feel that you’re speaking directly with them, and they’re typically going to chime in on the conversation by commenting and asking questions in real-time. The added personalisation in live videos often encourages viewers to stick around longer and become more engaged.
The scope is endless, if you’re in the health and wellness sector, for example, you can show-off new products and offer tutorials and demonstrations. If you coach or are a musician, use webinars, question and answer sessions, interviews and live tours as a means of putting yourself out there. It’s a simple and free way to boost brand awareness.
These videos have shown themselves to be a truly unique and interactive experience, and their use in marketing will continue to grow next year. They are an awesome way to immerse your audience members in the feeling that you’re trying to convey and give them a taste of a particular experience.
They can be used by a number of other industry segments such as real estate, retail, events and promotions, museums and galleries, car dealerships and more. So if you’re at an event and it’s buzzing, why not give people a taste of what you’re up to. Nat Geo use it to great effect. If you want to create 360-degree videos for your business, it’s not as difficult as you might think. All you have to do is invest in a good camera, a GoPro for instance, and stitch your 360-degree video together using editing software.
Final thoughts: Youtube ads over TV ads
So you’ve made a video now what? How can I get it out there? TV used to be the place where businesses would want their ads to play. They could reach thousands upon thousands of people right in their own living rooms. But going into 2019, fewer companies will be putting their money into TV ads and instead will be turning to Youtube ads. Not only are Youtube ads less expensive than prime-time TV ads, but they reach more people. According to Brandwatch, the platform has 1.9bn logged on users a month! That’s a hell of a reach.
Netflix has started testing ads on its platform, and more companies will be turning to Youtube next year to get their video advertisements in front of a large audience, who won’t mind seeing ads ahead of video content. If it’s good enough for Netflix…..
Need some campaign advice or perhaps just a fresh set of eyes? Get in touch with Remi if you have any video production needs for your business.
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