Five Reasons Why Your Business Needs Video

There was a time when it may have been a luxury to have a video produced for your business, but recently it has become more easily accessible and necessary.  You can now watch video at any time of day, anywhere in the world all from your phone or actually any smart device.

The truth is, if your business isn’t using video, you’re gifting customers to your competitors who do.  You may not want to hear that,  but it’s true.  Here, Remi Morrison from Red Cactus Media, explains that video, with its ability to deliver complex messages visually and simply, is the most effective medium for telling your story.

If your competitors are producing high-quality video content, and you’re not, who do you think your prospects will choose to buy from? By 2021, video traffic will account for 82% of all consumer internet traffic, and don’t take my word for it, those are the words of world-renowned digital marketing consultant Neil Patel.

If you haven’t got a video telling your story on your website read my top 5 reasons why you should get on the content bandwagon and enjoy the success that comes with having a promotional video for your business.

1. Credibility

There’s a lot to say about a company or organisation that has gone out of there way to create a tailor-made film for their business. It gives the business an opportunity to give a peek of their service and instills confidence in potential customers and clients that they are working with a professional outfit.

2. Impact

You know that old saying ‘a picture tells a thousand words’, well video delivers 25 frames/pictures per second. So that’s a lot of pictures in a two-minute video.  Forrester Research estimates that one minute of video equates to approximately 1.8 million written words. Videos can show the benefits of a service and the audience can understand it in a digestible way. 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.  Why not make an impact with creative visuals, customer stories and some engaging colourful edited films?

3. Search Engines love video!

Yes, it’s true video content and search engines like Google are great pals. Relevant video content featured on your website may impact your organic search listings dramatically.  Google’s algorithms are increasingly prioritising websites with video content.  It is not something you want to ignore.

4. Your site is more sticky

Having a video on your website makes your site a lot ‘stickier’,  i.e people are more likely to hang around and see what you are about, ensuring prospects are hanging around longer than 0.02 seconds.  Increasing the chance of your conversion on your contact forms, Viewers are 85% more likely to purchase a product after watching a product video.

5. Videos have multiple uses and it lasts –

A lot of people hesitate to pursue video due to the costs, however I’m here to tell you, it will give you a big ROI. Why?  As long as the messaging and key services stay relevant, a well-made video can last a company for at least a couple of years.

You can also use your video on social media channels with shorter edits; give it to your sales teams to load up on their I-pads and use them in business presentations.  Also, if you do cold outreach, why not use video to help show your services and inspire that trust.  Don’t just limit video to your website, the world is your oyster – so enjoy each and every benefit that comes with it.

There are plenty more benefits that come with creating a video for your business and these are just the start. So what now? It is now time to invest in a video if you haven’t already done so whether you do it yourself or get a professional, just do it.

We are always happy to chat if you want to know more about the types of video that can help your business with a free consultation. Drop our award-winning producer, Remi Morrison a line on [email protected]

Follow Red Cactus Media on our socials @redcactus1 on Instagram and @RedCactus_Media on Twitter for more video tips.

Red Cactus Media video production company goes beyond simply providing services to becoming a true partner of the customers supporting their video and digital ambitions.