Free branding workshops launched for Suffolk businesses

Two local businesswomen have joined forces to offer a series of free branding workshops for Suffolk business owners who are struggling to reach the right audiences.

The first of the ‘Brand Up’ workshops takes place on March 22^nd at Milsoms Kesgrave Hall and is designed to help local businesses re-evaluate their purpose, differentiate their business, and learn how to attract and retain the right customers through branding.

Delivered by creative duo Angie Vale and Franzi Scheithauer, the three hour workshops will use case studies and examples of their own work to help attendees gain clarity and channel ideas on how to boost their brand and engage effectively with their desired audiences.

Angie Vale, owner at Purple Hippo Web Design said: “Our aim is to help local businesses become more strategic by defining their purpose. Having a reason for being is hugely powerful, yet defining this purpose is not always the easiest thing to do. Once you are able to, the benefits to business growth are multiple.”

Her thoughts are echoed by visual identity artist, Franzi Scheithauer of Ziska Design, who said: “We all know what we can do and how we do it, but too rarely do we ask ourselves ‘why’ we are doing it and whether our vision aligns with that of our audience. These workshops will prompt business owners to examine the way in which they position themselves within their sector and draw upon their reason for being to build meaningful relationships with customers.”

The first workshop, starting at 10am and ending at 1pm on Friday 22^nd March, is free to attend, however the organisers are requesting a £10 donation to their chosen charity Age UK Suffolk. For those who cannot make this date, an additional workshop will be taking place on April 26th at the same location.

To register for tickets visit bit.ly/brandup22march or go to Eventbrite.co.uk and search for ‘Brand Up Talks’.

Pictured: Angie Vale and Franzi Scheithauer: photo credit, Ross Dean Photography