Four Expert Tips for Marketing Internationally

Promoting a business to a new market is always a challenge. When that new market is in a completely different country, things get even more complicated. Before you give the go-ahead for any campaigns in new territories, you first need to be sure that they are suitable for your target market. Here are four tips straight from the pros for taking your marketing international.

Understand your target market

The key to breaking into international markets lies in understanding exactly how other audiences differ from your own. You can’t assume that what works in one country will translate to the next, no matter how effective it might have been originally.

If you want to move into a new market and successfully market to audiences there, you will need to understand what works for them and what doesn’t.

First impressions are everything

In business, you only get one shot at making a first impression. If you get it wrong, you will pay the price for it. You might recover from a bad first impression, but you will waste valuable time and credibility if you do so.

Before you launch any marketing campaign in a new territory, you first need to make sure that it is appropriate for the market. Don’t take the risk of launching an advert that isn’t appropriate for a market that you desperately need to break into. The damage could be long-lasting, and even if it isn’t, you will be starting things on the wrong foot.

Use local talent

If you want to market successfully in a new market, having prior knowledge of the market is always helpful. But no amount of market research conducted from afar is going to come close to having someone on the ground with first-hand experience living and working in your target market.

Even without the added complexities of the covid-19 pandemic, personally overseeing the recruitment and deployment of staff members overseas can be logistically challenging. Fortunately, there are PEO businesses like New Horizons Global Partners, who can help you with your international operations in several ways. For example, if a small business has a PEO in Malaysia, they can take advantage of NH Global’s recruitment and payroll PEO services. These services mean that the small business doesn’t have to worry about managing their overseas workers for themselves.

Invest in the right content

Different markets will react differently to marketing mediums. Finding the right way of communicating with a new audience can be difficult. But if you get it wrong, you will either waste resources or alienate your new market.

The need to get your content right is another reason why having local workers taking the lead on your marketing campaign is beneficial. They won’t just know what you need to say to get through to local people; they can tell you how to say it.

Getting your marketing right is essential for breaking into a new territory. All it takes is one bad campaign to set your plans back months. Stick to the advice above and you should have no trouble producing effective campaigns that resonate.

For more details, please visit the New Horizons website