3 Healthcare Marketing Trends to Keep Your Eye on in 2023

As we all know, hundreds of industries evolve daily to implement emerging technologies for various reasons. From standing out from competitors and predicting future trends to increased growth and getting new opportunities, your healthcare business must follow trends for hundreds of reasons.

However, when you’re a busy professional, it can be challenging to keep up to date with all the latest developments and trends in the medical industry. So, you might have a flurry of questions amidst many other complexities.

Do trends directly affect marketing strategies? Why should businesses keep an eye on them? What are the most recent trends? Bearing these in mind, we’ve created this article explaining some of the most recent healthcare marketing trends – keep reading to find out more.

Healthcare Web Design

Over the last several years, many industries have been forced to create a virtual presence to make the patient acquisition process more straightforward. Due to this, web design in the healthcare industry is no longer an option but a necessity, so hospitals, medical practices, and other healthcare units can reap the trend’s benefits.

Good web design’s most significant advantages in your healthcare business are a round-the-clock presence, increased credibility, improved growth potential, leverage over competitors, decreased costs, and much more.

In such a scenario, many healthcare businesses have enlisted the services of digital consultancies like Medico Digital, who specialise in improving how healthcare businesses are seen and found online. From SEO optimisation and website design, consider visiting their website to learn how the team at Medico Digital could help your healthcare business with your web design today.

Telehealth

Despite being nightmarish for the healthcare industry, one of the most significant trends of the past few years is the rise of telehealth. Even after the world has returned to a degree of normality, telehealth services are still in demand, from scheduling one-to-ones with medical professionals, finding out test results, receiving appointment reminders, and much more.

Telehealth services have become so popular for various reasons, from being a more cost-effective way to receive care, making appointments easier to attend, and being accessible for all so long as they have access to an internet-powered device.

As a result, like online services, telehealth appointments have become necessary for healthcare units as patients now expect them to be offered alongside traditional appointments. Many patients prefer telehealth appointments for less-urgent medical enquiries since they can be scheduled and completed within a reasonable timeframe, and vice versa for more urgent scenarios.

Search Engine Optimisation (SEO)

Another trend that must be addressed is search engine optimisation (SEO), especially since 60% of consumers run searches before booking an appointment. To make these searches, search engines, such as Google, Yahoo, Bing, etc., play a crucial role in providing potential patients with the information they need, which is why SEO needs to be addressed.

Without SEO, your healthcare business won’t stand a chance against your competitors, so you need to pay attention to factors like creating relevant medical-related content, updating your content regularly, tracking metrics with Google Analytics, using internal linking, refreshing any existing content, and much more.