PLMR Genesis wins ‘best agency’ gong for a fourth consecutive year

PLMR Genesis, the region’s leading PR and marketing agency, is celebrating taking the top award at the regional CIPR Pride awards for the fourth year in a row.

The agency scooped four gold award wins for:

• Best Integrated Campaign
• Best Use of Content
• Best Travel, Leisure or Tourism Campaign
• PR Consultancy of the Year

The agency also picked up three silver awards for Best Event, Beast use of Digital and Social Media and Best Media Relations.

The CIPR PRide Awards is an annual event to celebrate outstanding work in the public relations and communications industry. PLMR Genesis entered the regional awards for  Anglia, Thames and Chiltern.

Ali Straker, Director of PR and Content, said: “We are immensely proud to have won in these important categories at the CIPR’s regional PRide Awards.

“The brilliant team we have at PLMR Genesis produces excellent and effective work for their clients day in, day out and I know it means a lot to all of them to have their work recognised in this way by the CIPR.

“We’re an East of England agency, backed by the PLMR Group, which allows us to retain our regional roots while growing our impact and influence on a national stage.”

Judges of the Travel, Leisure of Tourism Campaign commented: “A well-nuanced campaign. High levels of engagement throughout the process showed an energised team with that spirit and enthusiasm coming through to the partnerships, events and content.”

Commenting on the Integrated campaign, judges said: “This strong campaign was a great demonstration of the PESO model, using community engagement and target audience research to develop a clear strategy to support the rollout of rural broadband. The wide variety of tactics delivered impressive results.”