The ‘Hole’ Package: Why supporting a charity is good for business
25/09/2018 - Ormiston Families
On 22nd October, Ormiston Families and the Jude Brady Foundation will be hosting a charity golf day at Woodbridge Golf Club (Heath Course).
This is a great opportunity for local golfers to play at one of Suffolk’s most prestigious courses, whilst networking with colleagues, clients and other companies. The event also presents the opportunity for local businesses to raise their brand profile through sponsorship.
Sponsorship is a great way to increase brand awareness, helping to generate consumer preference and foster brand loyalty. A company can reinforce awareness among its target market by sponsoring an event that attracts a similar target market.
Research conducted by Foresters, the financial services organisation, found that most consumers think businesses should support charities. Faced with a choice between two companies offering a product at the same price, 82% said their purchasing decision would be affected by the companies engagement with charities and local community.
Ormiston Families is the East of England’s leading family charity, supporting children, young people and families to manage the challenges they face and improve their life chances. To ensure that Ormiston can continue to provide wide-ranging support for children and young people, they have created a range of corporate sponsorship packages for the upcoming golf day, including sponsorship of the individual holes, the competitions, and the Brunch and Dinner meals.
To date Ormiston Families have secured a number of sponsors from the region. These businesses will enjoy a wide range of benefits from selected sponsorship, including:
- Raising brand awareness and creating preference
- Create positive PR and raise awareness of the organisation as a whole
- Support sales promotion campaigns
- Create internal emotional commitment to the brand
- Act as corporate hospitality that promotes good relations with clients
- Provide attractive content for a range of products and services
- Build brand positioning through associative imagery
By becoming a corporate sponsor, which is a cost-effective method of advertising, you are not only aligning your brand to a local charity that your clients are passionate about, you are also supporting Ormiston in covering event costs, ensuring all money raised at the events goes directly to the charity.
Current corporate sponsors of Golf Day: Clip N Climb Ipswich, Suffolk Facilities Management, Vertas Group, EDF Energy, Clarke & Simpson, Pretty’s, Ashton’s Legal, Suffolk Chamber of Commerce, European Golf Machinery, Miles Vartan Consultancy, Marshall Kia Ipswich, Painting Pixels, Challs, SuffolkWire, Pound Gates Group, Deben Transport Repairs, Mutual Media, CPW Computing