Contributed by Spider
20/05/2021 - Spider
As a businesswoman operating in the recruitment space and as Chair of Suffolk Business Women, ensuring equality is very much part of MD, Michelle Pollard’s, DNA. Michelle says “So many companies across the country embrace equality and diversity so well and yet organisations like Suffolk Business Women still have to exist because yes, this is still an issue. More and more companies accept that they do have to change the way that they attract female candidates into certain roles and sectors”.
In fact, new research by Openreach – the UK’s foremost digital network business and a leading national employer of engineers has taken a detailed look along with a linguistics specialist at the language it used across its recruitment channels. It’s a fascinating read, and it reveals hidden bias in job adverts deters 50% of female applicants for engineering roles. The other key findings included:
So, what can your business do to encourage more gender diversity when advertising for your next superstar and why does this matter?
Research has proven time and time again that a more diverse workforce has been shown to encourage a wider variety of ideas and improve a company’s profitability. Let’s repeat that again… Research has proven time and time again that a more diverse workforce has been shown to encourage a wider variety of ideas and improve a company’s profitability.
Here’s a few top tips:
There is no point writing a gender-neutral advert and then not following through when it comes to interviewing. So maybe you could:
We would also suggest being an ambassador for shared parental leave. Currently, only 2% of couples take this up, so actively promote and create an environment where either parent taking parental leave is culturally accepted, not frowned upon.
These small steps can start to make great waves when it comes to eliminating gender discrimination in the workplace. We can subliminally encourage women to apply for more roles in male-dominated sectors such as construction, engineering and technology and men to apply for roles normally dominated by women such as midwifery, childcare or beauty and healthcare.
If you would like any further advice on how to write a great gender-neutral advert give us a call on 01473 276 146. For more details on Spider and what we do, visit www.spiderrecruit.co.uk. For more details on Suffolk Business Women take a look here https://www.suffolkchamber.co.uk/suffolk-business-women/about/
The full article from Openreach can be found here https://www.openreach.com/news/new-research-reveals-hidden-bias-in-job-adverts-deters-50-of-female-applicants-for-roles-at-openreach/
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