12/12/2018 - Spider
Needing to recruit for January 2019? Then you should be advertising your jobs in December..
December is a frantic season where people are either manically Christmas shopping, dancing the night away at the work’s Xmas do or are on the gradual decline before the Christmas break. Many companies are not thinking about recruiting in December, which is exactly where they are missing a trick…
New Years’ Resolutions
We’ve all heard people say ‘new year, new me’ in December, but for many people this is when they seriously start considering changing their career. Data suggests that there is an increasing number of workers feeling motivated to use their Christmas break to make positive changes in their lives, by searching for a new job. Make the most of this mindset by flirting your job advert in front of candidates over Christmas and New Year. Acting on this quickly could mean that your new hire could be in place ready to kick start the first quarter of 2019.
There is a strong increase in job applications from 21st December through to the 15th January. Some of our partner job boards see a 39% year-on-year increase in job applications during this period. Job seekers will have more time on their hands and want to be a step ahead of the rest when pursuing their new career options.
You can bet that your competitors are thinking December is slow for recruitment, so they will just let it roll over into January. Research suggests that there are between 25-30% less job adverts posted in December. This is where you can gain an awesome competitive advantage. There will still be high-quality job seekers in the market during this time of year and with less recruitment drive from competitors, your role is more likely to be seen and considered by candidates.
There’s no better feeling that being able to kick start 2019 with a bang and even better, with lots of candidates to review for that vacancy you need to sort ASAP in January. When applications are at their highest all year, you need to have your job visible in front of as many suitable, local job seekers as possible.
Want to know more how Spider can help gain you a wider audience to your jobs from as little as £395? Give them a call on 01473 276146.