Contributed by ISSBA
8/01/2021 - SEO Inc
Before the COVID-19 pandemic, there was already a steady transition of brick-and-mortar stores moving online. Thanks to the internet making it so much easier to buy goods, customers were more interested in getting everything they needed from the comfort of their homes.
With the pandemic forcing people to spend months in lockdown, that desire for online orders has only intensified over the last year. It’s prompted a vast number of stores to move away from physical locations and do business entirely over the internet in order to stay afloat.
If this is something you’re considering, here’s a few suggestions that should make the transition a lot smoother.
Think About Marketing Strategies
Attracting customers to an online store isn’t entirely the same as bringing people into a physical location. Usually, it requires more effort to build a customer base, especially if this is your first time having an e-commerce presence. That’s not something to stress out about, though.
Utilising SEO is ideal here, especially as organic searches count for more than half of today’s online traffic. With the right keywords, links, metadata, etc., you can really start to establish yourself online. Throw in some paid advertisement to expand your reach, and you should start to make your mark on the internet.
Utilise Former Customers
If you’ve had a brick-and-mortar store in place for several years, the chances are that you’ve racked up quite a few loyal customers. You’ll want to try and bring as many of these people with you when you transition online, as their business will help make the move a lot smoother.
Given that these people have grown accustomed to buying from you in person, they may need some convincing to switch to digital purchasing. Special offers can help with that, though, and can also entice new customers to buy from you.
Move Stock To Self-Storage
If you’re moving from physical sales to digital, there’s a chance you’ll have a lot of stock on your hands with nowhere to store it. That can be problematic during the initial transition, which is why it’s advised that you rely on self-storage solutions. SureStore is ideal for that, providing remote business storage for people, whatever their needs.
It’s particularly worth turning to this company during these trying times because they’re still fully operational, despite the pandemic. It’s business as usual there, although they are functioning in accordance with government guidelines. For more information, you can visit their website to learn about the SureStore process for COVID-19.
Start Selling Immediately
Transitioning to an online-only store can take time, something that you can’t really afford to waste right now. That’s why it’s essential that you start selling your products over the internet instantly, even if you’re still dealing with the move behind the scenes. The quicker you begin shipping your stock to customers, the better your business will fare.
It’s possible you may already have an online store, in which case, this won’t be such an issue. If not, there are plenty of e-commerce platforms you can use to get started, as well as things like social media or your own website.
No matter what you do, the move from physical to digital selling will always be somewhat stressful, especially in the middle of a pandemic. However, with these tips, the process should hopefully go as smoothly as possible.
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