Contributed by Smart Garden Offices
10/12/2019 - Smart Garden Offices
Loyalty schemes and rewards programs have become commonplace in today’s society and it is becoming increasingly more difficult to lock consumers into a singular brand as they hop from one offer to another. Smart Garden Offices discuss reward programmes and how they make a difference.
It is no longer just about getting a good deal, such as buy one get one free or 10% off if you buy 6 or more, it is also about what else the retailer can offer you.
Both high street stores and eCommerce sites are all using them to boost retention and drive down acquisition costs but with so many programs on offer, locking in customer loyalty is becoming a very hard task.
You might find it hard to believe that loyalty schemes have a long history starting as early as the late 1800’s when it is believed that American retailers used to give their customers copper tokens with purchases that could later be redeemed on future purchases.
These coins, however, were a costly way of retaining customer loyalty and around 1891, stamps replaced the coins. You may recall Green Shield stamps as being one of the most prominent stamp loyalty programs, who started out by awarding stamps for purchases at selected retailers and then later by intruding a catalogue and stores of products that the stamps could be redeemed against.
Loyalty programs would continue to be led by stamp collection programs until the early 1900’s when coupons would be printed directly onto products. Betty Crocker introduced their box top program in 1929.
In the late 1900s, we saw the advent of one of the most well know loyalty programs ever – the Frequent Flyers scheme, a program that revolutionised customer loyalty.
Card-based retail loyalty programs gained popularity in the 1990s and are still a popular method today, just check in your wallet or purse, bet you have at least one loyalty scheme card!
With the rise of eCommerce and the digital payment infrastructure, loyalty schemes are becoming even more popular and easy to set up and it is no longer the retail giants that use this as a method of locking in consumer loyalty.
Loyalty programs have certainly evolved throughout history, starting out as a way to simply reward customers for spending a certain amount at a store. Today they are so much more, they are about moving customers along a “customer journey” from being a visitor, to becoming a purchaser, to a repeat purchaser and then finally to becoming a brand ambassador
So, here at SMART, we certainly don’t want to be left behind and we have launched our first-ever rewards program as our way of thanking you for being a SMART customer and to continue our journey together long after you have had your beautiful building installed.
By becoming a Friend of SMART, you can enjoy any, or all, of the following benefits:
We hope that you will agree, that this is another great reason to choose SMART.
To find out more about our fantastic rewards program click here
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