Contributed by Unity Online
18/12/2019 - Unity Online
Did you know that 96% of users don’t take immediate action on your website? Here, Unity online discuss how you can reconnect your brand with your audience.
If we suggested to you that it was possible to reconnect your brand with interested and informed prospective customers that have searched on Google for products or services that you sell, you would bite our hand off, right?
If you are keen to transform your website’s conversion rate and your business’ ultimate profitability, it’s important not to underestimate the value of following up on initial interest from users online. By reconnecting your products or services with those that have already touched upon your brand, you get a second bite at the cherry to convince them to buy.
With the right messaging, content and setup, you can push your business to these customers at the right time, ready for them to make a purchase or concrete online enquiry by utilising Facebook Retargeting with strategic, paid adverts.
We have all seen the shoes or clothes we were browsing in our Facebook or Instagram timelines. Now it’s your turn to maximise your reach through strategically positioning your brand and services within your prospects’ social feeds.
Retargeting is a paid advertising technique designed to bring a visitor back to a website or store that they’ve previously landed on, using a cookie.
Facebook Ads allows digital marketers to retarget those interested users, allowing your brand to be present in their news feeds during the most valuable times of the day.
It is often said in online advertising circles that Facebook Retargeting is more cost-effective than targeting users that are completely new to your brand. These ad campaigns will often cost less per click and are more likely to convert as users typically engage more with brands they’ve seen before and are already intrigued by.
<h2>Good retargeting objectives</h2>
There are multiple reasons why retargeting on social media can make a considerable difference to your business’ bottom line. The overarching theme is to help get more people to visit (and buy!) from your online or high-street stores:
<h3>Social media retargeting considerations</h3>
<h3>Social media retargeting for conversions</h3>
<h2>Ways of collecting customer data for social media retargeting</h2>
When it comes to Facebook Retargeting, the platform offers a plethora of ways to segment your target audiences, using a range of powerful tools that can help your brand to target specific users with personalised messaging:
<h3>Build custom audiences on Facebook</h3>
<h3>Other ways of using Facebook for customer data</h3>
<h2>Proven social media retargeting strategies</h2>
The bottom line is that in this day and age, consumers expect to be retargeted as a memory tool. Social media retargeting can be implemented as subtly or as prominently as you wish, depending on the needs of your business.
<h2>Unity Online’s online advertising consultants are already helping businesses like yours</h2>
Our paid advertising team recently worked in close collaboration with an online kitchen company, looking to generate more sales of kitchen units and accessories from users that have already landed on their website.
Within our first month of implementing Facebook Retargeting, our team generated a return on ad spend of 2,232.84%.
Your business could be next!
To arrange a free consultation on the benefits of social media retargeting for your brand with Unity Online’s paid advertising team, please don’t hesitate to call us on 01473 350485 or drop us a line using our online contact form to start taking a different digital path.
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