How to focus your marketing strategy this February

How to focus your marketing strategy this February

Relating your marketing to the current events is a tactic that has been proven successful many times. The Bridge Marketing has released February’s marketing calendar which includes prompts, topics and ideas to help generate a steady stream of relevant and timely content for your media channels.

National Calendar

The first date that comes to everyone’s mind in February is often Valentine’s Day (14th). This makes it easy for companies who have products that are associated with romance such as restaurants, hotels, flowers, confectionary etc, but what about those who offer products that aren’t exactly the stuff of love?

Just because it doesn’t immediately spring to mind, does not mean there isn’t an angle. You just need to think outside of the box. You could post about the relationship you have with your employees. Or even the love you have for your customers and the local community. If you can be authentic, it’s a great way to reach out to people.

Whilst American Football isn’t everyone’s cup of tea, the Superbowl (which took place 3rd February) has a big following over here, and many people stay up through the night to watch the glitz and the gridiron. Did you and your colleagues pull an all-nighter to watch the action as it happened? Have you caught up on the Pepsi Halftime Show? Or perhaps you’ve investigated the which highly anticipated advertisements did the best? If you gave your team leave to watch the event, or even allowed your night-shift staff to watch it live, it’s worth a post or two, and a great way to show the people behind your business. It’s also a good topic to generate content about the importance of teamwork in your business. At the very least it’s a great excuse to post a picture of your chosen Superbowl snacks.

Over in America, it’s currently award season. This month’s Academy Awards and Grammys follow the likes of The Golden Globes and the SAG awards. These events always generate headlines for the various hair and fashion choices stars make for their walk up the red carpet. If this chimes with your business, it’s time to tie some of your social media posts to the biggest awards in show business. Or why not bring the Oscars home and write about the awards your staff or products might receive? In short, the awards season is a perfect time to put your own efforts in the spotlight.

Local calendar

With winter in the air, tourism may still be quiet, but there’s always plenty going on. For instance, RSPB Minsmere Nature Reserve is marking World Wetland’s Day (2nd) with an organised walk in search of the various ducks, geese and swans that live in these beautiful local wetlands. This offers the perfect opportunity to post about the amazing local wildlife and countryside we enjoy in this part of the country, and the importance in valuing and looking after it. Find a way to link it into your business, and you’re away.

Who doesn’t love a potato? We sure do in East Anglia, in fact, with East Anglia Potato Day (9th), we’ve got a full day dedicated to celebrating the humble spud. Surely that’s worth a post or two?

Visit The Bridge Marketing website for more great ideas.

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