Gressingham acquires Yorkshire Game business
1/06/2018 - Pier Marketing & PR
Gressingham Game Limited, a new company within the Gressingham Foods group best known for Gressingham Duck, has acquired the business and assets of Yorkshire Game 17 Limited including its retail game meat brand, ‘Wild’.
Under the terms of the acquisition, Gressingham Game Limited has entered into a new lease for the North Yorkshire premises at Brompton-on-Swale, where the business is conducted, and has taken on all employees of the business, saving 23 jobs.
Suffolk-based Gressingham Foods has long been associated with game, having previously included game birds in its product portfolio and, through this new venture, is committed to developing the best wild game and venison products.
Gressingham Game Limited will continue to offer products for retail and food service, including those sold under the Wild brand, which aims to provides consumers with easy to prepare and cook game meat.
This expansion into game follows the recent announcement of the launch of ‘Bistro by Gressingham’, a new range of restaurant quality prepared meals for two designed to attract more shoppers to the duck and speciality poultry category.
Co-owner and joint managing director William Buchanan commented: “Our aim with Gressingham Game is to build on the tremendous success we have enjoyed over the last 20 years introducing more and more people to the great taste of duck. We want to replicate that success and grow the category, ensuring game is also more accessible, available all year round in more stores, and that we show just how simple it is to prepare at home.”
For more information on Gressingham Duck, visit www.gressinghamduck.co.uk.
Pictured – William and Geoffrey Buchanan.