Contributed by Simply C Photography
30/01/2019 - Simply C Photography
The power of website photography cannot be overstated, it can create a huge impact, giving the client an extra edge in the market by elevating your brand or product. First impressions are important, and here, Cherry Beesley from Simply C Photography explains why the extra investment could boost your sales.
Websites are often the first impression people get of your brand, but because January is often the month where big plans hit a stumbling block, sometimes the changes we promised ourselves get swamped beneath the workload that mounted up whilst we celebrated Christmas.
However, I’ve often found that small changes can make a big difference. For instance, look at your website. You might have been thinking about updating it, moving pages around, or even getting it professionally redesigned. Of course, all this comes with a lot of work, costs, and potential complications that could slow down, confuse and alienate customers if it isn’t done right.
I’ve got a better idea, one that will freshen up the look of your website, encourage further action from visitors, and give you a chance to present your brand’s story as you want it told.
The Power of the Picture
I’m talking about your website photography. The images on your website are the first thing most visitors see before they even decide to read the words on your pages. How do you feel about your current imagery? Are you happy with it? Does it give people, at a glance, the right impression of who you are, what you offer, and what your company is all about?
If you’re not sure it does, then investing in new commercial photography that tells the story of your business is the perfect way to start the year. It will help you drive desire from your website visitors, deepen their investment in your brand, and give you the power to present the image you need the world to see. And I can do all the work. That sounds a lot less painful than redesigning your website, doesn’t it?
Refreshing your story
Getting your website photography on point isn’t just about getting pictures of the products and services you offer. Before I capture the right images, I take the time to understand what you need to convey to your potential customers and find ways to bring that out in my photography. And when the images you present on your website tell your story effectively, you’ll reach out to people in ways you didn’t before, inspire them to buy into your company as a whole, and come back time and time again. That’s why commercial photography is an investment. It touches places amateur photography or even stock imagery can’t.
Make this the year you elevate your website photography. Visit Simply C Photography or call Cherry on 07775 851827.
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