Investing in property photography that creates a buzz

Investing in property photography that creates a buzz

It’s no secret that in today’s market, creating an interest in your property can often be credited to great photography. Without creative imagery, many sellers will struggle to entice those potential buyers to view your property. Here, Cherry Beesley at Simply C Photography shares her advice for generating the ‘wow’ factor when promoting your property.

Property photography can be the difference between a bidding war and zero interest.  These days with such a competitive market, selling your property can feel really slow and become stressful. It’s easy to wonder why your beautiful property, with its perfect location, good price, and amazing character doesn’t get the viewings it deserves. Can people not see how great your house is? Maybe not, and here’s why.

Decent equipment doesn’t come with a professional eye

It’s true that you can get a decent amateur camera for a few hundred quid these days, but decent equipment alone doesn’t cut it. Sure, a cunning lens can make your bathroom look twice as long as it really is, but that’s not the same as capturing your property in a way that encourages desire.

Whether you’re struggling to sell a property and finding interest slow, or planning to sell in the near future, the decision to invest in professional property photography could make the difference in getting the maximum profit from your sale.

What a pro does for your property sale

Reduces distractions. A dog bowl, overburdened shoe rack or even a flip bin by the back door are the kind of ugly details that can sabotage the impact of your property photography. A professional eye will eliminate these distractions and elevate the important features to the forefront of a photograph.

Takes the time to get it right. As a professional, I do the groundwork before I take my photography. I look at where the light falls, for instance, and assess the best time of day to capture the best images.

Create desire with creative flair. Commercially minded property photography isn’t about capturing accurate shots of a room, nor is it simply a matter of taking wide-angled shots of every room. After all, most properties being sold online usually have a floor plan available. I aim to capture the story of your house. I’m talking about bringing the selling points of your house to life, and using them to trigger desire. For instance, the way a banister curves around into your front room can make a great image. Or the way the light spills down from your kitchen roof windows onto the counters captures people’s imagination and makes them want to see a property for themselves.

These details bring out the life, and beauty, of your property, and that’s what generates those all important viewings.

Visit the Simply C Photography website or call Cherry on  07775 851827 to find out more.

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