Conversation – Do your sales team have this missing skill?

Conversation – Do your sales team have this missing skill?

The art of conversation is just that – an art! Here, Laura Morrison, MD of Your Telemarketing, explores the importance of this core skill as we become more reliant on technology:

According to the LinkedIn 2018 Emerging Jobs Report, the No1 skill sought in salespeople is the art of conversation. The report makes it clear: “Oral Communication remains the skill group with the biggest shortage in nearly every city across the country.” The ability to communicate is the foundation skill of a salesperson. Many aspects of the sales process can be automated, but conversations can’t be. It’s especially hard to replicate empathetic conversations that create trust, uncover challenges, and secure commitments. It’s more than just being a good talker.  It’s about creating a connection and moving a relationship forward.

“We still live in a world where people want to talk to other people — it’s human nature. Use yourself as a judge.  Do you want to talk to a person or an automaton? Ultimately, this comes down to basic supply and demand. The ever-growing reliance on tech as a tool is creating a talent pool that isn’t very good at an essential skill and this means excellent communicators will be increasingly in high demand as this gap continues to widen.” — Douglas Vigliotti, author of the Salesperson Paradox

Thus, if you have a robust, integrated marketing process which includes direct mail, email and social media, make sure you also include telemarketing – the skilful conversation.

If you want more information on how your team can boost their telemarketing and sales skills contact Your Telemarketing via their website here.

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Photo Credit: Penny Morgan Photography